You flick through hundreds of channels on the new generation of TV sets. Every program you settle for announces a commercial break and a series of never ending torturous attacks on your nervous system begins. I do not have a count yet about how many things do I exactly hate about those weird TVCs running on the idiot box these days. Until some time back these ad agencies considered it their duty to sell almost everything from cookies to cell phone connections by shaking their bodies to irritating jingles, and they performed this duty with sincere devotion. When the result of these dance-and-sell ads proved only good enough to provide an inspiration for a disastrous Pakistani reality dance show on ARY, these guys finally decided to bring in a change.